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Virtual Trade Talk Lunch & Learn™ – eCommerce Digital Strategy


October 26, 2021 @ 12:00 pm - 1:00 pm



Virtual Trade Talk Lunch & Learn™ – eCommerce Digital Strategy

October 26, 2021 noon to 1pm EST

In today’s business environment, it is critical to have a digital strategy. An important part of this strategy is optimizing your website so you are attracting clients from around the world. In this Trade Talks, we will show you the major facets of website optimization to drive traffic to your site and increase conversions.


  • Understand your current site performance through a Website Globalization Review Gap Analysis
  • Fixing errors will quickly improve search engine result page (SERP) ranking
  • Focus on keywords in content and link building as a part of your search engine optimization (SEO)
  • Hire a professional service provider to fix all existing routine website metadata issues

Digital Strategy

USCS Trade Talk Lunch and Learns™ are held from 12pm-1pm EST. Access information is provided the day before. For details, email todd.hiser@trade.gov or call 216-522-4750.