Mount Union finds new partners in Asia!
Mount Union finds new partners in Asia!
March 18, 2019
The University of Mount Union finds new international partners in Asia with assistance of US Commercial Service.
The University of Mount Union was founded in 1846 and is a small Methodist affiliated university based in Alliance, Ohio. The university prides itself on preparing students for fulfilling lives, meaningful work, and responsible citizenship. Mount Union has just under 2,100 undergraduate students and 162 graduate students on their rural Ohio campus representing 35 states and 12 countries. Mount Union has worked with the US Commercial Service since 2014, utilizing various resources to help grow their international recruitment, including customized counseling, webinars, market research, as well as specific matchmaking services.
The University of Mount Union looked to US Commercial Service (CS) to help find international partners in late 2017 and into 2018.
The Solution
In late 2017, the university took part in the CS Global Education Team’s Virtual Education Fairs (VEFs) in Hong Kong and India. Then in early 2018, they also participated in the VEF in Vietnam. As part of the VEF the school was given contact information of the participants via a “welcome kit” prior to the event and had market briefings from overseas posts. During the VEF, Mount Union presented on the university and its programs for ten minutes to invited overseas agents, education consultants and international schools in each market.
The Result
As a direct result of CS assistance, Kim Hajec, Director of International Admissions from the University of Mount Union reported that the university signed three new agents in India and one from the Hong Kong service. Ms. Hajec stated, “The virtual education fairs developed and managed by the U.S. Commercial Service are a valuable tool for institutions that have limited resources to travel overseas. You still get to make connections and form productive relationships with potential partners looking to send students to study in the United States.” Ms. Hajec also added: “The U.S. Commercial Service does a wonderful job in organizing these virtual education fairs; they have been a key recruitment strategy for our institution.”