This month’s Lunch and Learn trade talk featured US Commercial Service Senior International Trade Specialist Todd Hiser leading a discussion on best practices and top tips for developing an internationally focused digital strategy.
The conversation featured hot topics such as tailoring your website to be open to international business, structuring your URL for international markets, best practices on local search engines and optimizing your website for speed. In addition, Hiser discussed international search engine optimization, web site link backs, incorporating international currency for online payments, and utilizing social media
As part of the US Commercial Service’s multiple tools to help companies go global, they also offer a Website Globalization service to ensure that your website best represents your company to overseas customers. Contact the Northern Ohio office or visit their eCommerce website for more information on this exciting service!
Please consider joining our next Lunch and Learn session on November 26th that will feature a speaker from US Customs and Border Patrol who will discuss the Automated Export System (AES), export documentation and more! Click HERE for more details on next month’s program!