Loading Events

Virtual Connections: Sub-Saharan Africa


March 9, 2021 @ 11:00 am - 5:00 pm



Virtual Connections: Sub-Saharan Africa is a unique US Commercial Service B2B matchmaking program designed to introduce U.S. agribusiness and water technology companies to business opportunities in the Sub-Saharan region of Africa. Eligible U.S. companies are water solution providers and companies involved in irrigation, water conservation, filtration, purification, de-salination, software, sensors, localized energy sources to run irrigation, and related sectors. This two-part program is designed to give you the information and introductions to decision makers and buyers to start doing business in the region.

Information Session: Get ready to do business in Sub-Saharan Africa

This session will provide market overviews on water solution and irrigation opportunities for U.S. firms in Ghana, Nigeria, South Africa, Mozambique, Kenya, and Tanzania.
• Demand for food imports has increased significantly on the African continent in recent years due to a variety of factors, including population growth, climate change, logistical inefficiencies, rising incomes and dietary changes.
• This demand means the core priorities for African governments in the agriculture sector are increasing food security, upskilling farmers, creating sustainable employment opportunities and import substitution.
• Smallholder farmers make up 70% of the population in sub-Saharan Africa (SSA), but productivity isn’t increasing fast enough.
• With the right inputs, the productivity gap can be bridged, including the adoption of irrigation systems for local farmers. Currently, only about 5% of the 183 million hectares of cultivated land in SSA benefits from some type of agricultural water management.

Virtual Introductions: Connect with buying opportunities in the global marketplace
Companies interested in connecting directly will have the opportunity to sign up for additional curated matchmaking sessions to meet buyers and government officials in up to three of the markets presented.
The link to apply for virtual introductions will be sent out immediately following the information session. The application is free, and companies will be vetted for market suitability. Approved companies will receive a participation agreement for introductions in each market.
Between 1 – 3 virtual introductions will be organized by local U.S. trade specialists who will guide you through the next steps so you can make the sale.

Information Session Details
March 9, 2021
11:00 AM EST 10:00 AM CST 9:00 AM MST 8:00 AM PST
Registration required by March 8, 2021
Cost: $25
For More Information, contact:

Virtual Introductions: Details
Webinar attendees will receive a link to register following the event.
Interested companies must apply by March 12, 2021
Matchmaking sessions will take place starting: March 22 on a first come, first serve basis for up to 10 US companies.
Matchmaking participation (per market): Small companies $75
Medium companies $175
Large companies $225


U.S. Commercial Service