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Michigan World Trade Week – Amplify Global Sales

When

May 5 @ 11:30 am - 4:30 pm

Where

Online

Michigan World Trade Week – Amplify Global Sales

35th Michigan Business Conference is now virtual!

May 5, 2021 1:30pm to 4:15pm

Register Now

1:30            Welcoming Remarks
World Trade Week Planning Committee Chair
Sonja Johnson, Executive Director, GVSU’s Van Andel Global Trade Center

1:40 – 2:15 Keynote Presentation
Gordon Food Service Journey of International Sales
Jeff White, Executive Vice President, North America Sales, Gordon Food Service (GFS)

2:15 – 2:30 Networking Break and Live Q & A with Digital Briefcase Presenter:
China & Global Trade: Responding to Tariff Dodging and Enforcing a Level Playing Field
Speaker: Jacob Koering, Principal, Miller Canfield

2:30 – 3:10 Breakout Sessions
SESSION 1 – CYBER PROTECTION
Is your business doing enough to protect the data it uses and collects? Learn best practices to keep both company and personal data protected using eCommerce and when traveling.
Speakers: Nate Drier, Managing Principal Consultant, SecureWorks, Marcus Jones, Corporate Counsel, Alticor Inc. David Lewis, Executive Director, Client Manager Commercial Term Lending Group, JP Morgan Chase

SESSION 2 – WEATHERING THE PERFECT STORM
What do you do when you have orders to ship and no good way to ship them? Join us as we discuss best practices on mediating blockages in the global supply chain in the midst of a ‘perfect storm’.
Speaker: Paul Jarzombek, COO, LR International

3:10 – 3:25 Networking Break and Live Q & A with Digital Briefcase Presenter:
Using Digital Sales Strategies to Increase Sales (eCommerce & Social Media)
Speaker: Andrew Lawlor, Online Business Development Manager, IBT

3:30 – 4:05 Global Sales Best Practices
Speakers: Dave Siebert, Vice President, International Sales, The Oneida Group, Mitch Ermatinger, Founder, Speciation Artisan Ales Dave Segerlind, Export Sales Representative, Deveraux Sawmill
Moderator: Kendra Kuo, Director, U.S. Commercial Service – Grand Rapids

4:05 – 4:15 Closing Remarks
World Trade Week Planning Committee Chair Sonja Johnson, Executive Director, GVSU’s Van Andel Global Trade Center

US Commercial ServiceGrand Valley State University